93% will buy Christmas presents online in 2009
10 November 2009 @ 16:12
According to a new survey from the Interactive Retail in Media Group (IMRG) and eDigitalResearch, 93% of British consumers will carry out some of their Christmas purchases online this year.
The increase in confidence in shopping online and the need to hunt out the lowest prices mean that many more people will be using the Internet to do their Christmas shopping.
In fact the survey found that 71% of those surveyed stated that they planned to do at least half of their Christmas gift shopping online.
"Given the online price-war, retailers need to up their game and prove that they can respond effectively to all customer queries through their preferred method of contact," said Chris Russell, Director of eDigitalResearch.
"Having good communication with consumers is vital as it encourages trust in the brand and engenders consumer loyalty. Retailers that will succeed are those that anticipate online growth and ensure that they are well-resourced to effectively communicate with their customers."
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